Our own LFW: a sneak preview of Little White Company Autumn/Winter 2013

Little White Company ToysThis time last week I was browsing neat rails of lovely pastel knits and pretty florals. All in tiny sizes. I love shopping at the White Company – it’s such a sensory experience, with their chunky woollens, crisp fragrances and stylish homeware, all set off by whitewashed backdrops. I’ve re-discovered the Little White Company since having Scrip – it has all the quality of its parent store in miniature, plus a good range of good quality toys and books.

So I was delighted to be invited to a private view of the Autumn/Winter 2013 collection. And I was even more pleased when I found out Scrip was able to come along too, courtesy of a very helpful aunty.

Giant Colouring PageFrom the moment we stepped in the door, Scrip was looking around wide eyed, and while I was handed a glass of prosecco (to aid the browsing, obviously) she made a beeline for the giant colouring page which was spread out across the floor as one of a number of children’s activities. She loved it and was joined by other little ones who obviously felt the same.

The BiscuiteersThe Biscuiteers were also there giving icing lessons. It was great to meet the company as we were sent some personalised Biscuiteers when Scrip was born and I thought they were such a good present. They talked all about their classes in Notting Hill and are offering 10% off classes throughout October to all readers and followers who quote ‘Little White’. Scrip was a little too young for the activity (they recommend three years upwards but I think some two year olds could probably manage it) but my sister certainly enjoyed the experience.

As for the clothes, I thought the Autumn/Winter range was lovely. The tones don’t seem to vary much year-to-year, but I think that’s a plus as they’ve hit upon a flattering palette of purples, creams, greys and browns. I like their simple, unfussy designs and classic patterns.

Little White Company ClothesLittle White Company Books

We were each given some tags to mark our favourites – I loved the Peter Pan collar top and some of the pretty nightwear. I also bought a heart dress which I thought could be lovely for special occasions (rather than falling off slides and rolling around in the park) and I couldn’t resist a little heart dressing gown, which has a towelling inside and velour outer layer. Plus it looks very sweet on.

Meanwhile, Scrip was busy shuffling across the floor on the ride-on car and playing with all the balloons at once, and when it was time to go I found it particularly hard to tear her away from the giant cardboard rocket she was using as a play tent. It was a fun evening, rounded off with some lovely porgie snacks, and I’ll definitely be back soon as I’ve got my eye on a few presents for, dare I say it this early, Christmas…

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3 thoughts on “Our own LFW: a sneak preview of Little White Company Autumn/Winter 2013

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