The White Company: White Label preview

White Company white label previewI’m a big fan of The White Company (who isn’t?) for presents, treats and gorgeous clothes and toys for little ones. They also come into their own at Christmas. But aside from some PJs and dressing gowns, I don’t own any grown up White Company clothes.

That’s about to change with the launch of White Label, their new Spring/Summer 2016 range and the name for all future White Company clothes, which I was lucky enough to preview last week. The first thing that struck me was the colour. Still in tasteful White Company tones, there seemed to be a larger colour palate than before.

Also texture – pretty lace and delicate silks, thick denim and soft cottons. I spotted so many things that I’d love to have. I overheard a fashion editor talking about it being ‘perfect for the school run’. If I ever look that elegant for the school drop off, I’d be very pleased! I was thinking more smart casual weekend and evenings and some would be perfect for workwear. And the styles would flatter many figures.

As I browsed I sampled some Jing tea which is soon to be available at The White Company. The green tea had a delicate flavour and wasn’t at all bitter and the Jasmine was fragrant and delicious. Previously available at hotels and restaurants and via Jing’s website, this is the first time they’ve partnered with a retailer and I’m sure it will be a fruitful relationship.

Jing tea’s shortly to be stocked while the White Label clothes are available from end of January next year. Here are a few of my favourite items:

I love this denim dress. It could be worn with leggings or tanned legs (optimistic) and should skim the curves nicely.

White Company denim dress

A beautiful soft woollen/cashmere top in a creamy grey.


The gorgeous lace back and shoulder detail makes this little black dress.


This glam kimono-style dress is eye-catching.


A simple, flattering cotton top – and I love the necklace.


This mauve and silver bag stood out amongst a wide range of leather accessories.


The first time the White Company have made the step up from flats to heels – and a very promising start!


Easy to wear and pretty, I love this silky top.


This dip dye pink/white sweater looks fresh and comfy.


And finally a white top! A pretty knitted sweater which could be dressed up or down. Lovely.


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