I’ve been watching a lot more online video in the last few years (and not just Tractor Ted on repeat). I love a bit of YouTube for everything from DIY to baby weaning to the odd clothes haul. But I’m not sure I’m quite ready to take the plunge myself. Not just yet.
But my first #BristolBloggers event with the fab Emily from Mermaid Gossip gave me so much to think about – it was a really packed, practical session. Here are 11 of my take outs for aspiring YouTube sensations.
- Go for it – there’s no better time. Don’t wait for the perfect equipment, moment or even content. Start with your iPhone and a window and learn as you go along
- Be consistent with timing – once you build a base they will learn to expect videos on a certain time at a certain day (or a few days) during the week
- And on that, don’t expect an instant fan club. It will take time and effort – Emily has been doing it for almost three years
- Find good alternative search terms by typing your theme into YouTube and seeing what else comes up
- Use key words on your description but no more than 20 and make sure the 1st one you use is your channel’s name
- Wait until you have a really good base (say 100k views a month) before monetising – otherwise you risk putting people off with unskippable ads which are a turn off to a less loyal audience
- Verify your channel and you can choose your video thumbnail. Make the title punchy and easy to read and the picture bright and bold to capture attention across devices
- Use editing apps like iMovie, Pinnacle Studio and Final Cut Pro
- Don’t forget your prompt to ‘like my video’, ‘comment’ or ‘subscribe to my channel’ but try to use just one main prompt rather than all three and make sure you allow seven seconds for someone to take action before the video ends
- Make sure your YouTube video’s under five minutes long (your Instagram video can be one minute long)
- Know your worth! Use sites like Social Blue Book and Social Blade for rankings and suggested fees once you’ve built up your following